It's a proven fact, people who know how to write advance faster in the workplace and earn more money!

Effective writing has traditionally been a key skill in the world of business. Today -with the arrival of computers and the Internet- it has become essential for your professional development.

Certainly, some people are born with a greater ability for writing. But that doesn't mean that the rest of us can't acquire this skill. Effective writing consists of a series of skills that will help you convey your message in a precise and consistent manner.

Their are five fundamental reasons why you must improve your writing skills:

• Greater Importance in the Workplace - A few years back writing was a skill that was mainly used to produce office documents. Today communications has acquired a predominant role in organizations and effective writing has become a key skill to guarantee the flow of information.
• Precision and Accuracy - Many times organizational problems stem from writing deficiencies. Information is misconstrued, messages become unclear and results end up being quite different to expectations.
• Professional Image - People who are able to write in a clear, concise and effective manner are perceived as more professional.
• Professional Development - Effective writing is essential for professional advancement. Especially in hard times like today's. As you advance in your organization you will discover that writing clear, concise and effective documents will become an increasing part of your responsibilities.
• Your bridge into the 21st Century - The Internet revolution that started during the 1990's will become the driving force in 21st Century. The explosion it has caused in the area of communications demands solid writing skills.

With this 105-minute DVD you will learn everything that you need to know to write effective office documents like: letters, memorandums, emails, press releases and articles for your Intranet or employee newsletters.

You will learn the techniques used by professional writers to drive their message home using clear, simple, brief and natural words. You will discover the tools that they use to guarantee success and make the process easier. You will learn mathematical formulas -yes mathematical- that will help you predict your effectiveness. You will learn the 6 most important words to guarantee that your copy will achieve its objective. You will discover a proven writing technique that guarantees that your message will get through even if your reader only reads part of your copy. But most importantly, you will learn to write with ease.

Veteran business communicator Orlando Mergal hosts the program. Throughout his professional career Mr. Mergal has worked in a diversity of areas, such as: telephony, data transmission, business publications, business writing, translation, video production, audiovisual systems, cybernetic systems and search engine optimization.

During the last 18 years he has written and translated countless documents, in English and Spanish, including letters, memorandums, articles, news pieces, press releases, speeches, scripts, and Internet copy.

Writing doesn't have to be a difficult and tedious process. Discover the techniques used by the experts. Put your professional development in high gear and earn more money! Order your copy of “Redacción Eficaz” today!
THIS DVD IS ONLY AVAILABLE IN SPANISH.